"Welcome to the World Wide Web of people, an era of human connectivity on a scale
never before seen which will alter every aspect of life, work, and play." November 1, 2009


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ISBN 0137085125

Clara Shih (@clarashih)

CEO and Founder, Hearsay Social and Board Director, Starbucks Corporation (NASD:SBUX)

Clara is CEO and co-founder of Hearsay Social, a Silicon Valley-based enterprise technology company which provides social media management software to global Fortune 500 organizations including JPMorgan Chase, Goldman Sachs, Allstate, Shaklee, and Zurich Financial. Named one of FORTUNE's Top 40 Under 40, FORTUNE's Most Powerful Women Entrepreneurs, Fast Company's Most Influential People in Technology, and Businessweek's Top Entrepreneurs, Clara is an industry pioneer who in 2007 developed the first business application on Facebook and subsequently authored the New York Times-featured bestseller The Facebook Era, currently used as a textbook at Harvard Business School. Previously, Clara worked in engineering, product, and marketing roles at Microsoft, Google, and Salesforce.com.


  • In 2007, Clara developed the 1st business app on Facebook credited by Forrester as "kickstarting the social enterprise"
  • In 2008, Clara authored the New York Times-featured bestseller, The Facebook Era, which has been translated in nine languages and is used as a marketing textbook at Harvard Business School
  • In 2009, Clara and former Stanford classmate Steve Garrity founded Hearsay Social out of her apartment in San Francisco. Today, Hearsay employs over 100 people, operates on three continents, and has raised $21M in venture capital from Sequoia and NEA.
  • Clara studied computer science and economics at Stanford, where she graduated #1 in her class. She also holds an MS in Internet Studies from Oxford, where she studied as a Marshall Scholar.

    CNBC, CNN, Bloomberg TV, Fox, ad:tech, Web 2.0 Expo, Enterprise 2.0, Social Networking Conference, Webcom (Montreal), European E-Commerce Conference (Madrid), Digital Age 2.0 (Sao Paolo), Stanford Directors College, SXSW, Fortune Most Powerful Women Summit, SIFMA Tech Leaders Forum

    Find Clara on Facebook at facebook.com/thefacebookera and Twitter @clarashih.

    "Shih clearly articulates the opportunity for businesses on the social web, breaking it down into simple, actionable steps for companies to reach and connect with customers and prospects from around the world."

    - Sheryl Sandberg, Chief Operating Officer, Facebook