"Welcome to the World Wide Web of people, an era of human connectivity on a scale
never before seen which will alter every aspect of life, work, and play." November 1, 2009

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity—both personal and professional—and use the social filters on the Web to connect with the world around them.” —Sheryl Sandberg, Chief Operating Officer, Facebook
"We are in the midst of a cloud computing revolution in which we are working, communicating, and collaborating in ways that are vastly different than ever before. [This] is the first book to reveal why these changes are important and how to take full advantage of them for your business. Author Clara Shih—the creator of the first business app for Facebook and an expert in this new blurry-lined world— articulately explains how the social networking phenomenon will fundamentally change how businesses fail and succeed. —Marc Benioff, Chairman, CEO, and Founder, salesforce.com
“Companies are concerned about social networking—it feels like an area of business they don’t have control over. Clara’s book provides brilliant insight that dissolves that fear and provides business leaders the bottom line value to an era of innovation and collaboration that can only be reached by embracing Web 3.0…Clara’s vision, as the creator of the first business app on Facebook, is transforming CRM and customer service technology space.” —Dr. Natalie L. Petouhoff, Forrester Research
“Clara Shih has written a tour de force and one deeply rooted in actual experience. If you want to get past the theory and figure out how to harness the power of social networking in your business, read this book! And prosper.” —Don Tapscott, best-selling author of thirteen books, most recently Grown Up Digital: How the Net Generation is Changing Your World
“With over 150 million active users and growing,Facebook is quickly becoming one of the dominant communication platforms of our time. However, as with any major advance in technology,most businesses are only beginning to leverage the game-changing opportunities that the online social graph provides. As one of the leading innovators in this field, Clara personally has a unique perspective on how the benefits of these changes can be realized by companies across a gamut of industries. In The Facebook Era, she does an excellent job of explaining in detail how businesses can use Facebook and related tools to advance marketing, recruiting, business development, and customer service... [it] is a must-read for any professional who wants to understand how social networking will deeply transform business processes and relationships in the decade ahead!” —Justin Smith, founder and editor, Inside Facebook
“Clara leaves absolutely no stone unturned in this exploration of the world’s most explosive social network. Her knowledge of the Web 2.0 industry and social networking combined with her understanding of today’s selling power make for a fantastic book. If you own or are looking to start a business, read The Facebook Era. It will change the way you do business forever!” —Chris Cranis, national account executive, BT/Ribbit
“A powerful book describing the power of networking for individuals and businesses, and how online social media sites are changing the rules.” —Shalini Govil-Pai, lead product manager, Google
"Facebook has taken the world by storm in an extremely short amount of time. Clara's book takes you on an in-depth journey to explore how we got here so quickly and how you can leverage the new social technologies to transform your business." —Nick O'Neill, founder and editor, All Facebook and Social Times
“Take a big breath—Clara Shih takes the reader on a deep dive into the big blue ocean that is Facebook, from both a consumer and business perspective. Before you come up for air, you’ll be fascinated with all the strange-looking fish she finds in the vast new world of social networking which we are so completely and hopelessly addicted to…and loving every minute of it.” —Dave McClure, startup advisor and Angel investor
“As an entrepreneurship educator, I know that the world of promoting your business has changed dramatically with the advent of Facebook. Clara Shih’s book gives us a crash course on how to extract the value from this important new tool.” —Tina Seelig, executive director, Stanford Technology Ventures Program
“The Facebook Era provides practical information and advice on making the most of the social media phenomenon and does so in a highly readable style, with useful industry and organizational context. Whether tasked to integrate social media within their company’s overall marketing, recruiting, or organizational development strategies or simply developing their personal brand, readers will gain valuable perspective on a rapidly evolving field, along with ideas and tips that can be put to work immediately.” —Steve Sieck, President, SKS Advisors, Inc.
“Clara Shih takes on one of the more difficult tasks in discussing any new technology or phenomenon: placing it in context and understanding how to engage to realize benefit. All too often the long-term implications are not the first consideration, we become too enamored with the sheer newness or frightened away. Social networking and specifically social CRM places the most critical commodity at the center of the discussion—relationships and trust. A breach in this most tenuous of human states could have significant consequences. As Clara points out, we are yet to know the broader implications, but this book thoroughly discusses what is social networking, its value broadly, and its potential for shaping the new social-centric enterprise. Organizations, heed Clara’s advice; put in the work upfront, plan your strategy, understand your goals, and understand this new medium.” —Mary Wardley, Program Vice President, CRM and Enterprise Applications, IDC