Archive for January, 2011

Corporate governance on social media

Friday, January 7th, 2011

This post was updated on February 19, 2011.

Corporate governance is a logical next area to pay attention to and invest in as social media matures. Regulatory bodies from the FTC and SEC to FINRA and FDA are starting to clamp down on employee activities on Facebook, LinkedIn and Twitter.

This is why I co-founded Hearsay Social. Hearsay helps your company get compliant on LinkedIn, Facebook, Twitter, per the Securities Act of 1934, the Investment Acts of 1940, NASD 3010 & NASD 3110, and everything else the SEC and FINRA require. These regulations state what communications need to be archived and for how long, as well as what can and can’t be said in these messages, posts or exchanges. With Hearsay Social, everything that passes through these social media services is checked and archived, so banks and other financial institutions can unblock access to these sites with peace of mind.

Here’s a video on how it works - I look forward to your thoughts!

Visit our website at

Facebook Marketing Vendor Map

Tuesday, January 4th, 2011

This post was updated on February 6, 2011.

There are thousands of social media vendors out there, and new ones cropping up every day. Whom should you work with? It depends on the business objectives you are trying to address and how much you’d like to outsource.

Costs can range anywhere from $1,000 for a one-off project to a recurring monthly fee for services or technology retained. If you either have high fan interaction volume or multiple social presences being managed in your organization, it’s almost guaranteed that you will need some sort of technology to help coordinate all the moving parts and make sure nothing slips through the cracks. This diagram below illustrates the landscape of top social media vendors which can help up your team’s social media velocity and productivity.

Social Media Vendor Landscape