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The Facebook Era:
Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

ISBN 9780137152223
Book listing on Amazon.com

Read about The Facebook Era in the New York Times
Read Clara's guest post on the Facebook Developer Blog
Read Clara's guest post on the Facebook Small Business Blog

Clara Shih, CEO of Hearsay Corporation and Author, The Facebook Era

Named one of Fast Company's Most Influential Women in Technology, Clara is CEO and founder of Hearsay, which will launch its product in 2011. She is author of the bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times and is being used as a textbook at Harvard Business School.

Previously, Clara was a marketing and alliances executive at salesforce.com, where she led the company's social networking initiatives. In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as a MS in internet studies from Oxford, where she studied as a US Marshall Scholar. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.

About The Facebook Era
The Facebook Era (Prentice Hall 2009) is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture, and what companies need to do strategically and tactically to adapt and thrive in this new environment. The last decade was about the World Wide Web of information and the power of linking content pages. Today, it's about the World Wide Web of people and the power of the social graph. We are undergoing a radical transformation as traditional one-sided CRM gives way to bidirectional visibility and access, and an unprecedented degree of trusted online identity and access to people are forever changing human relationships and business transactions. Facebook, Twitter, and LinkedIn are changing everything we thought we knew about sales, marketing, and product development -- and empowering companies with new tools, insights, and ability to transform customers into true partners and your most effective sales force yet.

The book is endorsed by Facebook COO Sheryl Sandberg, bestselling author Don Tapscott, David Mather (President of Hoover's Inc.), Tina Seelig (Director of the Stanford Technology Ventures Program), and industry analysts from Forrester, IDC, and Beagle Research whose quotes appear printed on the back cover and first few pages of the book. The foreword is written by Marc Benioff, who is the founder, CEO, and chairman of salesforce.com.