clarashih
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Biography
Clara Shih
Clara Shih is Chief Executive Officer of Hearsay Social, a rapidly growing Silicon Valley technology company whose leading social marketing platform is used by large global brands including Farmers Insurance and 24 Hour Fitness to manage their corporate and local Facebook, Twitter, LinkedIn, and Google+ Pages.
Shih is a pioneer in the technology industry, as an engineer, celebrated author, thought leader and successful technology entrepreneur. Shih has been named one of FORTUNE's Most Powerful Women Entrepreneurs of 2011, one of Fast Company's Most Influential People in Technology, and one of Businessweek's Top Young Entrepreneurs. She brings a wealth of experience from previous technology, product, and marketing positions at Google, Microsoft, and Salesforce.com.
In 2007, Shih developed the first business application on Facebook called Faceconnector, and subsequently authored The New York Times-featured bestseller, The Facebook Era: Tapping Social Networks to Market, Sell, and Innovate, which has been translated in nine languages and is used as a marketing textbook at Harvard Business School.
Shih holds BS and MS degrees from Stanford University, as well as an MS from Oxford. She also serves as an advisor for Good Karma (formerly Camp Amelia), a non-profit she founded which develops and funds technology education programs, curriculum, and software for developing countries in Africa and the Middle East.
Additionally, Clara was appointed to the Board of Directors of Starbucks Corporation (Nasdaq:SBUX) in December 2011. See here:
http://news.starbucks.com/article_display.cfm?article_id=602
Named one of Fast Company's Most Influential People in Technology
and Fortune's Most Powerful Women Entrepreneurs
Created the first business application on Facebook (Faceforce) in 2007 and is credited by Forrester Research with "kicking off the social business applications movement" (see here)
Comes from a tech background, having held product leadership positions at Google, salesforce.com, and Microsoft
Holds undergraduate and Master's degrees in computer science from Stanford University, where she graduated #1 in her class
Clara is a frequently invited keynote speaker on social media at global conferences including Ad:Tech, Web 2.0 Expo, Enterprise 2.0, South by Southwest, Digital Age 2.0, and many others.
Find Clara on Facebook at facebook.com/thefacebookera and Twitter @clarashih.
Hearsay Social's enterprise platform specializes in serving brands with local branches or representatives who have created their own profiles or location pages. Hearsay Social is headquartered in San Francisco with offices in New York and Ohio, and has raised over $21M from Sequoia and NEA. More at hearsaysocial.com.
"Shih clearly articulates the opportunity for businesses on the social web, breaking it down into
simple, actionable steps for companies to reach and connect with customers and prospects from around
the world."
- Sheryl Sandberg, Chief Operating Officer, Facebook
Written by entrepreneur and speaker Clara Shih, who created the first business application on Facebook, The Facebook Era is a bestselling book about how companies can market, innovate, and grow their business on social networking sites like Facebook, Twitter, and LinkedIn. It has been featured in top publications including The New York Times and is being used as a marketing textbook at academic institutions around the world including Harvard Business School.
The Facebook Era explains the new buyer and sales psychology behind Facebook and what it means for companies across their marketing, sales, customer service, recruiting, and R&D efforts. It includes a step-by-step guide for how everyone from the CEO down to the entry-level information worker can take steps to adapt and succeed in this new era.
The 2nd Edition includes expanded coverage of Twitter and LinkedIn, dozens of new case studies, exclusive guest content provided by key industry thought leaders such as Charlene Li and Don Tapscott, as well as actionable takeaways and "to-do" lists at the end of every chapter.
[Read an excerpt]
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 [Download high resolution] [Additional images] |  [High res image] [Amazon listing] ISBN 0137085125 |
Clara Shih
CEO, Hearsay Social
Author, The Facebook Era
Board Director, Starbucks Corporation (NASD:SBUX)
Clara Shih is Chief Executive Officer of Hearsay Social, a rapidly growing Silicon Valley technology company whose leading social marketing platform is used by large global brands including Farmers Insurance and 24 Hour Fitness to manage their corporate and local Facebook, Twitter, LinkedIn, and Google+ Pages.
Author, The Facebook Era
Board Director, Starbucks Corporation (NASD:SBUX)
Shih is a pioneer in the technology industry, as an engineer, celebrated author, thought leader and successful technology entrepreneur. Shih has been named one of FORTUNE's Most Powerful Women Entrepreneurs of 2011, one of Fast Company's Most Influential People in Technology, and one of Businessweek's Top Young Entrepreneurs. She brings a wealth of experience from previous technology, product, and marketing positions at Google, Microsoft, and Salesforce.com.
In 2007, Shih developed the first business application on Facebook called Faceconnector, and subsequently authored The New York Times-featured bestseller, The Facebook Era: Tapping Social Networks to Market, Sell, and Innovate, which has been translated in nine languages and is used as a marketing textbook at Harvard Business School.
Shih holds BS and MS degrees from Stanford University, as well as an MS from Oxford. She also serves as an advisor for Good Karma (formerly Camp Amelia), a non-profit she founded which develops and funds technology education programs, curriculum, and software for developing countries in Africa and the Middle East.
Additionally, Clara was appointed to the Board of Directors of Starbucks Corporation (Nasdaq:SBUX) in December 2011. See here:
http://news.starbucks.com/article_display.cfm?article_id=602
Quick Facts about Clara
Clara is a frequently invited keynote speaker on social media at global conferences including Ad:Tech, Web 2.0 Expo, Enterprise 2.0, South by Southwest, Digital Age 2.0, and many others.
Find Clara on Facebook at facebook.com/thefacebookera and Twitter @clarashih.
Quick Facts about Hearsay Social
Hearsay Social is the social marketing software company powering global/local and national/local brands such as State Farm and 24 Hour Fitness on Facebook, Twitter, LinkedIn, and Yelp.Hearsay Social's enterprise platform specializes in serving brands with local branches or representatives who have created their own profiles or location pages. Hearsay Social is headquartered in San Francisco with offices in New York and Ohio, and has raised over $21M from Sequoia and NEA. More at hearsaysocial.com.
About The Facebook Era
- Sheryl Sandberg, Chief Operating Officer, Facebook
Written by entrepreneur and speaker Clara Shih, who created the first business application on Facebook, The Facebook Era is a bestselling book about how companies can market, innovate, and grow their business on social networking sites like Facebook, Twitter, and LinkedIn. It has been featured in top publications including The New York Times and is being used as a marketing textbook at academic institutions around the world including Harvard Business School.
The Facebook Era explains the new buyer and sales psychology behind Facebook and what it means for companies across their marketing, sales, customer service, recruiting, and R&D efforts. It includes a step-by-step guide for how everyone from the CEO down to the entry-level information worker can take steps to adapt and succeed in this new era.
The 2nd Edition includes expanded coverage of Twitter and LinkedIn, dozens of new case studies, exclusive guest content provided by key industry thought leaders such as Charlene Li and Don Tapscott, as well as actionable takeaways and "to-do" lists at the end of every chapter.
[Read an excerpt]