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Biography
Clara Shih
Named one of Fast Company's Most Influential People in Technology,
Clara is CEO and founder of Hearsay, a San Francisco-based software company that has
built a leading social media management application for businesses.
Clara's bestselling book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, has been featured in The New York Times and is used as a sales and marketing textbook at Harvard Business School.
In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and CRM. Previously, Clara was a marketing and alliances executive at salesforce.com, where she led the company's social networking initiatives. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as MS in internet studies from Oxford, where she studied as a United States Marshall Scholar. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.
Written by entrepreneur and speaker Clara Shih, who created the first business application on Facebook, The Facebook Era is a bestselling book about
how companies can market, innovate, and grow their business on social networking sites like Facebook, Twitter, and LinkedIn. It has been featured in top
publications including The New York Times and is being used as a marketing textbook at academic institutions around the world including Harvard Business
School.
The Facebook Era explains the new buyer and sales psychology behind Facebook and what it means for companies across their marketing, sales, customer service, recruiting, and R&D efforts. It includes a step-by-step guide for how everyone from the CEO down to the entry-level information worker can take steps to adapt and succeed in this new era.
The 2nd Edition includes expanded coverage of Twitter and LinkedIn, dozens of new case studies, exclusive guest content provided by key industry thought leaders such as Charlene Li and Don Tapscott, as well as actionable takeaways and "to-do" lists at the end of every chapter.
[Read an excerpt]
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Clara Shih
Author of The Facebook Era and CEO of Hearsay
Named one of Fast Company's Most Influential People in Technology,
Clara is CEO and founder of Hearsay, a San Francisco-based software company that has
built a leading social media management application for businesses.
Clara's bestselling book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, has been featured in The New York Times and is used as a sales and marketing textbook at Harvard Business School.
In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and CRM. Previously, Clara was a marketing and alliances executive at salesforce.com, where she led the company's social networking initiatives. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as MS in internet studies from Oxford, where she studied as a United States Marshall Scholar. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.
About The Facebook Era
The Facebook Era explains the new buyer and sales psychology behind Facebook and what it means for companies across their marketing, sales, customer service, recruiting, and R&D efforts. It includes a step-by-step guide for how everyone from the CEO down to the entry-level information worker can take steps to adapt and succeed in this new era.
The 2nd Edition includes expanded coverage of Twitter and LinkedIn, dozens of new case studies, exclusive guest content provided by key industry thought leaders such as Charlene Li and Don Tapscott, as well as actionable takeaways and "to-do" lists at the end of every chapter.
[Read an excerpt]