clarashih Great piece about the future of biz & customer relationships! @1800flowers CEO Jim McCann's foreword to THE... http://fb.me/CvrN4W9k   Follow Clara on Twitter >>
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Why should I read The Facebook Era?
  • You want to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.
  • You use Facebook in your personal life but aren’t quite sure how it fits with your professional life.
  • You need to create a Facebook presence for your company ASAP, but you don’t know how or what to do.
  • You want to hear how real companies are succeeding at sourcing leads and engaging customers on Facebook.
  • Increasingly, you’re being asked to do more with less, and want to leverage the power of your networks to improve productivity

    • The Facebook Era is a required textbook for the Global Entrepreneurial Marketing course at Stanford and social media course at Harvard Business School.
The Facebook Era Blog (Latest Posts)
Recent Press see all>>
The Buzz
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How has social media transformed your business?
Guest Blog Posts by Clara


The Facebook Era Team
Web Design: Ciara Peter
Web Development: Todd Perry
Web Development: Adam Gravitis
Web Development: Jeffrey Yip
Public Relations: Jaemi Swope
Public Relations: Kelly Bennett
Assistant: Jack Cranston
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Blog Roll & Gratitude
Peter Fenton
Dave McClure
Charlene Li
Jeremiah Owyang
Victor Shih



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About the Author
Clara is an author, blogger, and entrepreneur who pioneered the use of social networks for business in 2007 with her Faceconnector application, which integrates Facebook and CRM. Clara is founder and CEO of Hearsay, a leading social media software company based in San Francisco. Previously, Clara was a marketing and alliances executive at Salesforce.com and Google. Clara is a frequently invited keynote speaker at social media conferences worldwide including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, and Social Ad Summit. Read more>>
Upcoming Appearances
Werbeplanung.at Summit | Vienna 07.15.2010
Online Marketing Summit | Miami 08.05.2010
Digital Age 2.0 | Sao Paulo 08.18.2010
Reading at Books Inc | Mountain View 09.14.2010
American Marketing Association | San Francisco 09.22.2010


Calendar being updated soon



Audio & Video Podcasts
Book launch at Harvard Business School, March 30
Force.com for Facebook (Clara with Dave Morin)
Social Ad Summit, New York (Panel)
Social Media Influence Conference, London (Panel)
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