clarashih It was a proud & challenging moment on stage! RT: @Sales20Conf props for spelling 'Gschwandtner' correctly during demo http://ow.ly/1giU4   Follow Clara on Twitter >>
see endorsements from Facebook and others>>

Buy>>

on Facebook
Why should I read The Facebook Era?
  • You want to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.
  • You use Facebook in your personal life but aren’t quite sure how it fits with your professional life.
  • You need to create a Facebook presence for your company ASAP, but you don’t know how or what to do.
  • You want to hear how real companies are succeeding at sourcing leads and engaging customers on Facebook.
  • Increasingly, you’re being asked to do more with less, and want to leverage the power of your networks to improve productivity

    • The Facebook Era is a required textbook for the Global Entrepreneurial Marketing course at Stanford and social media course at Harvard Business School.
The Facebook Era Blog (Latest Posts)
Recent Press see all>>
The Buzz
As seen on Twitter
What do you think?
How has social media transformed your business?
Guest Blog Posts by Clara


The Facebook Era Team
Web Design: Ciara Peter
Web Development: Todd Perry
Web Development: Adam Gravitis
Web Development: Jeffrey Yip
Public Relations: Jaemi Swope
Public Relations: Kelly Bennett
Assistant: Jack Cranston
Details and Contact Info >>



Blog Roll & Gratitude
Peter Fenton
Dave McClure
Charlene Li
Jeremiah Owyang
Victor Shih



see all appearances and video>>  


About the Author
Clara is an author, blogger, and entrepreneur who pioneered the use of social networks for business in 2007 with her Faceconnector application, which integrates Facebook and Salesforce CRM. Clara is founder and CEO of Hearsay Labs, a social media marketing and sales software startup based in Silicon Valley. Previously, Clara was Product Line Director of the AppExchange at salesforce.com and worked in corporate strategy at Google. She is a frequently invited keynote speaker at social media conferences worldwide including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, and Social Ad Summit. Read more>>
Upcoming Appearances
Social Networking Conference London (Sept 23)
Facebook Developer Garage London (Sept 24)
Second Life (Sept 28)
Direct Marketing Association (Oct 7)
Downtown Women's Club (Oct 8)
Conference Board New York (Oct 15)
Facebook and Twitter Marketing Bootcamp (10/20)
European Ecommerce Conference (Oct 29)
Enterprise 2.0 Keynote (Nov 4)
Hong Kong Chartered Marketing Institute (Nov 9)
Hong Kong Management Association (Nov 10)
Web 2.0 Expo NYC (Nov 18)
Dreamforce (Nov 19)
Association for Integrated Marketing (Dec 3)

Audio & Video Podcasts
Book launch at Harvard Business School, March 30
Force.com for Facebook (Clara with Dave Morin)
Social Ad Summit, New York (Panel)
Social Media Influence Conference, London (Panel)
see all appearances and video>>