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Why should I read The Facebook Era?
  • You want to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.
  • You use Facebook in your personal life but aren’t quite sure how it fits with your professional life.
  • You need to create a Facebook presence for your company ASAP, but you don’t know how or what to do.
  • You want to hear how real companies are succeeding at sourcing leads and engaging customers on Facebook.
  • Increasingly, you’re being asked to do more with less, and want to leverage the power of your networks to improve productivity

    • The Facebook Era is a required textbook for the Global Entrepreneurial Marketing course at Stanford University and new social media marketing course at Harvard Business School. It has been translated into 11 different languages and featured in top publications including the New York Times and Wall Street Journal.
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Guest Blog Posts by Clara

LinkedIn Blog
Strategy Blog by Sramana Mitra
Facebook Developer Blog
Facebook Small Business Blog



The Facebook Era Team
Web Design: Ciara Peter
Web Development: Todd Perry
Public Relations: Jack Cranston
Facebook Live Webinar featuring Clara Shih
About Clara Shih

Named one of Fast Company's Most Influential People in Technology, Clara is a globally recognized author, blogger, and entrepreneur who pioneered the social business movement in 2007 when she developed the first business application on Facebook. Clara is currently founder/CEO of Sequoia-backed Hearsay Social, a social media software company based in San Francisco. Clara is a frequently invited keynote speaker at conferences worldwide including Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Social-Loco and more. See full bio>>
Additional Resources

  • FT Press: Make Money Marketing on Facebook
  • Keynote: Convergence of Social and Local [VIDEO]
  • Keynote: Customer Relationships in the Facebook Era
  • Keynote: Conference Board Social Media Summit
  • Interview: Webcom Montreal Conference Recap
  • Customer Reviews of The Facebook Era
  • Facebook Page for The Facebook Era
  • Clara Shih on Twitter