The Facebook Era» Blog Archive » Presentation to the Direct Marketing Association

Presentation to the Direct Marketing Association - ‘Marketing in the Facebook Era’

I presented Wednesday to the Direct Marketing Association to a packed and lively audience of marketers from across northern California. We had a great time talking through the ins and outs of Facebook marketing through different case studies and concepts from my book and audience members. Here are my slides, just posted on SlideShare. Look forward to your comments!

Marketing in the Facebook Era (@ClaraShih)

View more documents from Clara Shih.

Tags: "Facebook Marketing", "word of mouth", Facebook ads, Fan Pages, Hypertargeting, Nielsen Brand Lift, product recommendations, Sampling Engagement Ads, social media marketing, transitive trust

This entry was posted on Friday, October 9th, 2009 at 8:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Presentation to the Direct Marketing Association - ‘Marketing in the Facebook Era’”

Ben Waugh Says:
October 9th, 2009 at 8:27 am
A friend of mine just emailed me one of your articles from a while back. I read that one a few more. Really enjoy your blog. Thanks

You must be logged in to post a comment.

The Facebook Era

Presentation to the Direct Marketing Association - ‘Marketing in the Facebook Era’

One Response to “Presentation to the Direct Marketing Association - ‘Marketing in the Facebook Era’”

Leave a Reply

ENTERPRISE SOCIAL BLOG

Archives