Identifying Key Social Media Risks to Your Organization


Enterprise social networking requires a certain degree of openness to work and to succeed, but this introduces new risks around privacy and security, intellectual property, and misrepresentation by employees. An important first step in instituting proper corporate governance is to honestly assess where the key risks might be. At the end of the day, it is more important to be aware of and manage risk rather than try to avoid risk altogether because that is costly, frustrating, and impossible. The optimal level of risk is not zero; it’s just something we need to acknowledge, mitigate, and manage.

  • Privacy and Security. The biggest security risks around enterprise social networking are generally not related to technology. They involve identity and privacy. There is a wealth of personal information about individuals available on social networking sites. To establish their identity and build rapport with their friend connections, people are for the most part very forthcoming with personal data such as date of birth, education, employment history, and the like. But especially without the right privacy settings in place, members of online social networking sites could become easy targets for identity theft. Seemingly harmless pieces of information such as your hometown or pet’s name are often the same kinds of security questions used by other sites, such as banking sites, to verify your identity.
  • Intellectual Property and Confidentiality. The second big risk area for businesses around social networking is safeguarding intellectual property and confidentiality against competitive or malicious threats. Sites like Facebook and LinkedIn remove a lot of barriers for interacting with customers and others in the community at large for productive activities such as marketing, sales, product innovation, and recruiting but also expose your business to the risk of data being shared with the wrong people.
  • Data Ownership. An important issue to keep in mind is ownership of data and content related to your brand generated on Twitter or Facebook Pages. At least in the Facebook terms of service, this is owned by Facebook. Facebook has always maintained open access to this data for brands and Page owners, but from a legal perspective it’s important to recognize this technicality. For this reason, it is recommended that any content or information that requires clear ownership and confidentiality that you do choose to publish to social networking sites appear via a platform application you commission for this purpose rather than through the out-of-the-box mechanisms provided by the site.
  • Employee Productivity. One risk of encouraging Facebook is that your employees waste all their time on non-business related activities such as socializing with friends, uploading pictures, and playing Farmville or Mafia Wars. Businesses can mitigate this risk by restricting access to certain parts of Facebook from the company network or by developing and communicating clear social media guidelines for employees, as we will discuss below.
  • Brand misrepresentation. Last, but not least, the openness of social media may increase the opportunities for your employees to speak out of turn and potentially misrepresent your brand to customers, partners, and the public at large, either purposefully or inadvertently. For the former, you could imagine, for example, a disgruntled former employee who was fired might attempt to retaliate by saying negative things about your company on public forums in Facebook. For the latter, a common example involves employees who carelessly or unknowingly post inappropriate public photos on their Facebook profile, which then reflects badly on your company. As we discuss in the next section, it’s very important to develop a social media policy and make sure employees and others receive the proper training before they are allowed to participate.

45 Responses to “Identifying Key Social Media Risks to Your Organization”

  1. SETH Says:

    Order@Cheap.Coral.Calcium” rel=”nofollow”>..

    Buygeneric pills…

  2. BRANDON Says:

    Order@Discount.Coral.Calcium” rel=”nofollow”>..

    Buyno prescription…

  3. LEWIS Says:

    Purchase@Cheap.Abilify” rel=”nofollow”>..

    Buynow it…

  4. RENE Says:

    Buy@Coral.Calcium.Online” rel=”nofollow”>.…

    Buygeneric drugs…

  5. SALVADOR Says:

    Order@Discount.Coral.Calcium” rel=”nofollow”>..

    Buygeneric meds…

  6. PERRY Says:

    Purchase@Cheap.Abana” rel=”nofollow”>…

    Buywithout prescription…

  7. SAMUEL Says:

    Buy@Cheap.Acai” rel=”nofollow”>…

    Buygeneric drugs…

  8. FELIX Says:

    Purchase@Cheap.Acai” rel=”nofollow”>…

    Buyit now…

  9. LESTER Says:

    methotrexate and tricyclerides side effects

    Buy_generic pills…

  10. LUIS Says:

    cancer tattoos

    Buy_without prescription…

  11. AUSTIN Says:

    obesity children summer

    Buy_it now…

  12. NICK Says:

    prostate cancer injection treatment

    Buy_now it…

  13. DON Says:

    medication for ibs

    Buy_generic drugs…

  14. ENRIQUE Says:

    effects of bulimia only sometimes

    Buy_generic meds…

  15. JESSIE Says:

    boniva price

    Buy_drugs without prescription…

  16. COREY Says:

    australia clinical research resume

    Buy_generic drugs…

  17. KENT Says:

    tests for assessing anxiety

    Buy_now it…

  18. GERALD Says:

    thyroid scan image

    Buy_generic pills…

  19. JACOB Says:

    side effects of luvox

    Buy_now…

  20. TED Says:

    tylenol without codeine related constipation

    Buy_it now…

  21. WAYNE Says:

    advantage of skin cancer

    Buy_generic drugs…

  22. AUSTIN Says:

    negative thyroid test

    Buy_no prescription…

  23. ELMER Says:

    household chemicals that kill fleas

    Buy_now it…

  24. JOEY Says:

    atkins diet first week foods

    Buy_without prescription…

  25. GUY Says:

    fungi amazing facts

    Buy_drugs without prescription…

  26. LUKE Says:

    dog hives and what causes them

    Buy_drugs without prescription…

  27. KYLE Says:

    depression amino acids

    Buy_drugs without prescription…

  28. RAY Says:

    best drug store foundation

    Buy_generic meds…

  29. RANDALL Says:

    when develop toxemia pregnancy

    Buy_it now…

  30. LOUIS Says:

    acne teens start treatment age

    Buy_it now…

  31. LYNN Says:

    period changes leading up to menopause

    Buy_it now…

  32. EDWIN Says:

    drug additiction symptoms

    Buy_generic meds…

  33. ALFRED Says:

    new birth control pill

    Buy_now it…

  34. MILTON Says:

    zocor orange juice effects

    Buy_no prescription…

  35. FREDDIE Says:

    childrens ibuprofen diabetes

    Buy_without prescription…

  36. DONALD Says:

    tsa drug dogs for adoptino

    Buy_generic drugs…

  37. JIMMY Says:

    barbecue interactions with drugs

    Buy_generic meds…

  38. ffl license application Says:

    ffl license application…

    The Facebook Era» Blog Archive » Identifying Key Social Media Risks to Your Organization…

  39. Garcinia cambogia Says:

    Garcinia cambogia…

    The Facebook Era» Blog Archive » Identifying Key Social Media Risks to Your Organization…

  40. クロエ Says:

    クロエ…

    The Facebook Era» Blog Archive » Identifying Key Social Media Risks to Your Organization…

  41. 激安 ルイヴィトン キーケース Says:

    激安 ルイヴィトン キーケース…

    The Facebook Era» Blog Archive » Identifying Key Social Media Risks to Your Organization…

  42. ルイヴィトン キーケース アウトレット Says:

    ルイヴィトン キーケース アウトレット…

    The Facebook Era» Blog Archive » Identifying Key Social Media Risks to Your Organization…

  43. ロレックス(レディース腕時計) Says:

    ロレックス(レディース腕時計)…

    The Facebook Era» Blog Archive » Identifying Key Social Media Risks to Your Organization…

  44. ロングブーツ Says:

    ロングブーツ…

    The Facebook Era» Blog Archive » Identifying Key Social Media Risks to Your Organization…

  45. ルイヴィトン キーケース 激安 Says:

    ルイヴィトン キーケース 激安…

    The Facebook Era» Blog Archive » Identifying Key Social Media Risks to Your Organization…

Leave a Reply

You must be logged in to post a comment.