How to Get (and Keep) Facebook Fans
Now that you have your Facebook Page, you need to get fans. I recommend inviting friends, employees, and trusted customers to “like” your Page before advertising or inviting customers you don’t know as well. Seeding your page with some initial activity and fans will make it more attractive to strangers than an empty page. You can invite them via email or the ‘Suggest to Friends’ link in Facebook that appears below your Page profile picture.
Include a link to your Facebook Page in your email signature, website, and print mailings. Ask customers to “like” the Page. Be sure to tell people why they should “like” it (eg, Become a fan of my Facebook Page and get access to real estate news and the latest condo listings in Chicago), otherwise there is no incentive for them.
You can also try advertising on Facebook to get more fans. Again, make sure you clearly convey what they get out of “liking” your Page. There are neat tricks you can do, such as hypertargeting ads so that only people who are friends with your existing fans, group members, or application users see an ad.
Keep in mind, however, that it isn’t just about how many fans you have—it’s about how engaged they are. It doesn’t add any value to your agenda if everyone “likes” your Page but hides all your updates because they aren’t relevant or interesting.