the psychology of naming
It’s interesting to think about the subliminal effects of naming - for example, a Facebook friend versus a Linkedin connection. Even if it’s the same person, we tend to be in a different mode of interaction with him or her depending on the site. Do we project “friendship” with our Facebook contacts, at least for the duration of interaction on the Facebook site?
At the Business of Community Networking Conference where we both spoke last week, Liz Strauss made a great point about the naming on Facebook Pages. To join the Page community, you “Become a fan” versus, say, “Join group.” Does this result in people writing fewer negative comments on Pages? We can’t hate on a product if we’re its fan, right? Interesting psychology for us to ponder…