Business & Community in the Facebook Era (presentation at Web 2.0 Expo New York 11.18.09)

Great, engaging crowd this morning at Web 2.0 Expo at the Javits Center in New York. I really enjoyed the audience questions and discussions, including

  • the need to be able to identify key influencers and social media participants when calculating social customer lifetime value
  • reconciling the problem of low clickthrough rates on Facebook with high response rates to Facebook Page updates
  • since there are no business account users on Facebook, all Pages and ad campaigns are associated with an individual. Best practice for companies here is to require that individual to include several other colleagues as additional admins in case anyone switches roles or leaves the company

Many thanks to @michaelreynolds @14str8 @mklawler @anetah @KatieWynner @MarissaARoss @RIGHTSLEEVE and many others for leading the vibrant Twitter thread around my session. Slides below. Looking forward to your comments!

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